Quebec City, August 4, 2022 – The Société de gestion des huiles usagées (SOGHU) is excited to announce the important new collaboration of Dany ‘Babu’ Bernier as official spokesperson. This is the first time SOGHU has partnered with a public figure to represent the company. The company’s new approach is an integral part of its global plan, as it tries to better target the various audiences to fulfil its mission of educating the public and industries to recover and recycle their used mechanical maintenance products.

The Perfect Match

“It was important to choose the right spokesperson, the person’s profile had to be a good fit with the target audiences to ensure our messages would reach them,” noted Jean Duchesneau, General Manager of SOGHU. “We are convinced that Babu is the right person to take on this role, because of his high visibility in the media and the automotive aftermarket industry, and also his strong motivation to advance our mission,” he added.

“When I was approached to be the spokesperson for SOGHU, I didn’t hesitate for a minute! I am involved in the world of car racing, in particular the Grand Prix de Trois-Rivières, and I see the large quantities of motor oil, containers or other mechanical maintenance products that are generated by the teams and proudly recycled by the SOGHU program and its partners,” emphasized Dany ‘Babu’ Bernier. “This is why it is a privilege for me to become the voice of SOGHU, to raise awareness among the population and the major generators of used products to do their part for the environment!” Babu also noted.


SOGHU is a non-profit organization responsible for the management of used motor oils, glycols, their containers, oil filters and aerosol lubricants in Quebec. The organization’s mission is to ensure that these products are recovered and recycled by the industry, and raise public awareness of its services.

Since its creation in 2004, SOGHU has worked to recycle these products and give them a second life with the goal of protecting the environment.

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For more information:
Mathieu Carrier
Communications Coordinator, SOGHU
Phone: 1 877 987-6448, ext. 224